architectural visualizations
We don’t simply aim to produce beautiful images.
We aim to craft relatable, layered, immersive narratives that resonate...
Who we are...
ESR‑dc is a visualization studio brought to life by a global network of storytellers, designers, and digital artists with architectural backgrounds. We create visual narratives that make the unbuilt feel real — translating ideas into imagery that communicates space, emotion, and intent with clarity and impact.
Why client work with us...
Every image we create is built on one principle: honour the designer’s vision and help clients, communities, and stakeholders feel the future.
Our work supports pre-sales campaigns, competitions, investor pitches, community consultations, and design reviews worldwide. Each project becomes part of a growing narrative — a story still unfolding.
What inspires us...
We believe architecture is a dialogue between light, material, and memory.
That great visuals should capture not just form — but emotion.
That the most compelling imagery is rooted in context, culture, and human experience.
Our work has been recognized by Architizer (Top 100 Renderings), featured in competitions and design publications, and used by design teams across Canada, United States and Australia.
But the motivation has always been the same: to help clients experience their vision before it is built.
GOLD COAST, AUSTRALIA
How did we begin...
My name is Eric Reid, and ESR-dc is the culmination of twelve years exploring architecture, psychology, travel, and visual storytelling. ESR-dc is led by Eric, working alongside a global network of designers, storytellers, and digital artists. This flexible structure ensures every project receives the right expertise — without the bloat of a traditional studio.
I’ve learned that the most meaningful experiences — the ones that stay with us — come from spaces that feel intentional, human, and alive.
I’ve walked through ancient temples, contemporary museums, film sets, construction sites, and cities I had never imagined visiting.
These experiences shaped the way I see the world and the way I visualize it.
ESR-dc grew from that curiosity: a desire to create visuals that feel personal, honest, and atmospheric.
Style + Value = ESR-dc’s visuals are known for their stylized realism: warm colour palettes, soft detail, and a painterly touch that sets our work apart. We deliver premium-level craft while maintaining a mid-range price point — giving every client a refined, high-ROI experience.
Our Journey...
From years spent on construction sites to studios exploring VR and VFX, to architectural firms focused on complex institutional work — every chapter added to our understanding of how spaces are created, experienced, and communicated.
Those experiences became ESR-dc:
A studio built on design thinking, technical craft, and narrative intuition.